{"id":321,"date":"2026-01-28T08:39:35","date_gmt":"2026-01-28T08:39:35","guid":{"rendered":"https:\/\/megasandboxs.com\/EMPYRICA\/?page_id=321"},"modified":"2026-02-09T15:09:11","modified_gmt":"2026-02-09T15:09:11","slug":"psychophysiological-research","status":"publish","type":"page","link":"https:\/\/megasandboxs.com\/EMPYRICA\/psychophysiological-research\/","title":{"rendered":"Psychophysiological Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"321\" class=\"elementor elementor-321\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f80a8a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f80a8a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33bd04b\" data-id=\"33bd04b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-839c025 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"839c025\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff27666\" data-id=\"ff27666\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e9b34 elementor-widget elementor-widget-heading\" data-id=\"d6e9b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Psychophysiological Research<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ec2a6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10ec2a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experimentelle Messung kognitiver Informationsverarbeitung als Grundlage evidenzbasierter Entscheidungen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9d4d28 elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile\" data-id=\"f9d4d28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84bd08b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"84bd08b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f00df25\" data-id=\"f00df25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aab3be8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aab3be8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a97664d\" data-id=\"a97664d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-859624f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"859624f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dcfc21f\" data-id=\"dcfc21f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbdcce elementor-widget elementor-widget-image\" data-id=\"cfbdcce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"717\" height=\"1280\" src=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/black-white-illustration-computer-network.jpg\" class=\"attachment-full size-full wp-image-325\" alt=\"\" srcset=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/black-white-illustration-computer-network.jpg 717w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/black-white-illustration-computer-network-168x300.jpg 168w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/black-white-illustration-computer-network-574x1024.jpg 574w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a689725\" data-id=\"a689725\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1819b elementor-widget elementor-widget-image\" data-id=\"6e1819b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/person-looking-through-glasses.jpg\" class=\"attachment-full size-full wp-image-326\" alt=\"\" srcset=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/person-looking-through-glasses.jpg 853w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/person-looking-through-glasses-200x300.jpg 200w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/person-looking-through-glasses-682x1024.jpg 682w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/person-looking-through-glasses-768x1152.jpg 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0da5193\" data-id=\"0da5193\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3ff509 elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f3ff509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Das Konzept<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af3af6 elementor-widget elementor-widget-heading\" data-id=\"2af3af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experimentelle Messung kognitiver Informationsverarbeitung als Grundlage evidenzbasierter Entscheidungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee93e3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"cee93e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Viele Entscheidungen im Marketing und in der Mediaplanung basieren auf Annahmen dar\u00fcber, wie Menschen Inhalte wahrnehmen, verarbeiten und bewerten. Klassische Befragungen, KPIs oder Verhaltensdaten liefern hierf\u00fcr jedoch nur indirekte Hinweise. Was fehlt, sind belastbare Messungen der tats\u00e4chlichen kognitiven Prozesse, die zwischen Medienkontakt und Wirkung stattfinden. EMPYRICA Psychophysiological Research adressiert genau diese L\u00fccke. Wir messen kognitive Informationsverarbeitung direkt auf psychophysiologischer Ebene und verbinden diese Daten mit Machine-Learning-Modellen, um Wirkung erkl\u00e4rbar, prognostizierbar und skalierbar zu machen. Diese Capability bildet den wissenschaftlichen Ursprung von EMPYRICA \u2013 und das methodische Fundament unserer KI-, Audit- und Wirkungsmodelle.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-942c543 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"942c543\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31b243c\" data-id=\"31b243c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d05ca06 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d05ca06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a48a003\" data-id=\"a48a003\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62cc4fa elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"62cc4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ausgangslage<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01bac4 elementor-widget elementor-widget-heading\" data-id=\"a01bac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum klassische Messans\u00e4tze an Grenzen sto\u00dfen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8306ecf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8306ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing- und Mediaforschung verl\u00e4sst sich h\u00e4ufig auf:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-89a3b4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89a3b4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2eff455\" data-id=\"2eff455\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a73cce elementor-widget elementor-widget-icon-box\" data-id=\"0a73cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSelbstausk\u00fcnfte (\u201eRecall\u201c, \u201eGefallen\u201c, \u201eIntention\u201c)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-851dab7\" data-id=\"851dab7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-338aeb7 elementor-widget elementor-widget-icon-box\" data-id=\"338aeb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVerhaltensdaten (Klicks, Views, Interaktionen)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a21717\" data-id=\"6a21717\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da27fb3 elementor-widget elementor-widget-icon-box\" data-id=\"da27fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\taggregierte Performance-KPIs\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab8409 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bab8409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Diese Ans\u00e4tze liefern wertvolle Informationen \u2013 aber sie messen nicht die kognitive Verarbeitung selbst. Sie erfassen Ergebnisse oder Begleiterscheinungen, nicht den eigentlichen Wirkungsprozess.<br \/>EMPYRICA setzt deshalb dort an, wo die Voraussetzung von Wirkung entsteht: in der psychophysiologisch messbaren kognitiven Verarbeitung von Informationen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d764aa\" data-id=\"1d764aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f2afe elementor-widget elementor-widget-image\" data-id=\"d7f2afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"853\" height=\"1280\" src=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/pexels-kalistro666-32229875.jpg\" class=\"attachment-full size-full wp-image-1327\" alt=\"\" srcset=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/pexels-kalistro666-32229875.jpg 853w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/pexels-kalistro666-32229875-200x300.jpg 200w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/pexels-kalistro666-32229875-682x1024.jpg 682w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/pexels-kalistro666-32229875-768x1152.jpg 768w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35fad98 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35fad98\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5f9232\" data-id=\"c5f9232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-477a3e9 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile_extra elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"477a3e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c13ba8\" data-id=\"2c13ba8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fd833 elementor-widget elementor-widget-image\" data-id=\"11fd833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1280\" src=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/head_of_leon_low_poly_on_black1.jpg\" class=\"attachment-full size-full wp-image-347\" alt=\"\" srcset=\"https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/head_of_leon_low_poly_on_black1.jpg 1280w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/head_of_leon_low_poly_on_black1-300x300.jpg 300w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/head_of_leon_low_poly_on_black1-1024x1024.jpg 1024w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/head_of_leon_low_poly_on_black1-150x150.jpg 150w, https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/head_of_leon_low_poly_on_black1-768x768.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ea7dc8\" data-id=\"9ea7dc8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46cda86 elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"46cda86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wichtig: EMPYRICA betreibt kein plakatives \u201eNeuro-Marketing\u201c, sondern theoriegeleitete, hypothesenbasierte Forschung.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3352cf3 elementor-widget elementor-widget-heading\" data-id=\"3352cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unser Ansatz <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d95e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"98d95e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Maschinelles Lernen als methodischer Ursprung \u2013 nicht als Add-on<\/p><p>Ein zentrales Alleinstellungsmerkmal von EMPYRICA ist der fr\u00fche Einsatz maschinellen Lernens in der Auswertung und Modellierung kognitiver Prozesse.<\/p><p><br \/>Was das bedeutet:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c197c0c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c197c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ML wird nicht zur reinen Mustererkennung genutzt<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">sondern zur Modellierung erkl\u00e4rbarer Wirkungsmechanismen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c863e43 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c863e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EMPYRICA verbindet:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21df203 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"21df203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">psychophysiologische Rohdaten<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">experimentelle Designs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">kognitive Theorien<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">erkl\u00e4rbare ML-Modelle<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c8fb2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19c8fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>So entstehen Modelle, die nicht nur vorhersagen, dass etwas wirkt, sondern warum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ca72a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ca72a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-126f361\" data-id=\"126f361\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-729e035 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"729e035\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44d4aac\" data-id=\"44d4aac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f6a4b elementor-widget elementor-widget-heading\" data-id=\"04f6a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unser Ansatz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8065a0d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8065a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EMPYRICA nutzt psychophysiologische Messverfahren, um zentrale Dimensionen der Informationsverarbeitung direkt zu erfassen.<\/p><p>Was wir messen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb8e30 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4eb8e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aufmerksamkeit und Aufmerksamkeitsverteilung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Verarbeitungstiefe und kognitive Belastung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Orientierungs- und Inferenzprozesse<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Affektive Reaktionen und Aktivierung<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00dcberg\u00e4nge zwischen Verarbeitungsphasen<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diese Messungen liefern hochaufgel\u00f6ste, zeitlich pr\u00e4zise Daten, die weit \u00fcber klassische Marktforschung hinausgehen.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28d7bb2\" data-id=\"28d7bb2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-089b9b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"089b9b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Psychophysiologische Messverfahren (Auswahl) <\/b><\/p><p>EMPYRICA setzt Verfahren ein, die wissenschaftlich validiert, reproduzierbar und entscheidungsrelevant sind:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1bfff elementor-widget elementor-widget-spacer\" data-id=\"5b1bfff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68005a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68005a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-977164c\" data-id=\"977164c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40e2e63 elementor-widget elementor-widget-eael-image-accordion\" data-id=\"40e2e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-image-accordion.default\">\n\t\t\t\t\t    <div class=\"eael-img-accordion accordion-direction-horizontal eael-img-accordion-horizontal-align-left eael-img-accordion-vertical-align-center\" id=\"eael-img-accordion-40e2e63\" data-img-accordion-id=\"40e2e63\" data-img-accordion-type=\"on-hover\">\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/Untitled-design-55-e1770020288487.png);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">Eye Tracking (visuell, dynamisch, kontextsensitiv)<\/h2>                            <p><p>Erfasst Blickverlauf, Fixationen und Sakkaden als Indikatoren daf\u00fcr,\u00a0<strong>welche Reize Aufmerksamkeit binden<\/strong>, wie\u00a0<strong>visuelle Information selektiert<\/strong>\u00a0und im Kontext (z. B. Szene, Interface, Bewegtbild)\u00a0<strong>online verarbeitet<\/strong>\u00a0wird.<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/cc4a7d21-e931-407c-9b73-ace5060ade4b1.jpg);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">EEG \/ neurophysiologische Indikatoren kognitiver Verarbeitung<\/h2>                            <p><p>Misst elektrische Hirnaktivit\u00e4t mit hoher zeitlicher Aufl\u00f6sung und macht sichtbar,\u00a0<strong>wann<\/strong>\u00a0im Verarbeitungspfad (fr\u00fche Wahrnehmung vs. sp\u00e4tere Bewertung) Prozesse wie\u00a0<strong>Aufmerksamkeitsallokation, Konflikt\/Fehler, Arbeitsged\u00e4chtnis <\/strong>oder\u00a0<strong>semantische Integration<\/strong>\u00a0einsetzen.<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/02\/businessman-with-hand-watch-background-close-up.jpg);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">Psychophysiologische Aktivierungsma\u00dfe (z. B. EDA, HRV)<\/h2>                            <p><p>EDA (elektrodermale Aktivit\u00e4t) und HRV (Herzfrequenzvariabilit\u00e4t) bilden die\u00a0<strong>autonome Aktivierung<\/strong>\u00a0ab: EDA als Marker f\u00fcr\u00a0<strong>Arousal\/Orientierungsreaktionen<\/strong>, HRV als Hinweis auf\u00a0<strong>Belastung, Regulationsaufwand und kognitive Beanspruchung<\/strong>\u00a0w\u00e4hrend der Informationsverarbeitung.<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/megasandboxs.com\/EMPYRICA\/wp-content\/uploads\/2026\/01\/abstract-geometric-black-background-concept-generative-ai-minimalistic-photo.jpg);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">Multimodale Messdesigns (audio-visuell, cross-medial)<\/h2>                            <p><p>Kombinieren Verfahren, um Informationsverarbeitung\u00a0<strong>\u00fcber Kan\u00e4le hinweg<\/strong>\u00a0zu modellieren: Integration von\u00a0visueller <strong>Aufmerksamkeit (Eye Tracking), Verarbeitungstiming (EEG) und Aktivierung (EDA\/HRV)<\/strong>\u00a0erlaubt Aussagen dazu, wie Reize in verschiedenen Medien\u00a0<strong>zusammenwirken<\/strong>, sich\u00a0<strong>verst\u00e4rken<\/strong>\u00a0oder\u00a0<strong>konkurrieren<\/strong>\u00a0(z. B. Bild vs. Ton).<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                <\/div>\n        <style typr=\"text\/css\">\n                    #eael-img-accordion-40e2e63 .eael-image-accordion-hover:hover {\n                        flex: 3 1 0% !important;\n                    }\n                    #eael-img-accordion-40e2e63 .eael-image-accordion-hover:hover:hover .overlay-inner * {\n                        opacity: 1;\n                        visibility: visible;\n                        transform: none;\n                        transition: all .3s .3s;\n                    }\n                <\/style>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd90ebb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dd90ebb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e4ba37\" data-id=\"0e4ba37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aaf01d3 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"aaf01d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-544cf4b\" data-id=\"544cf4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36f3150\" data-id=\"36f3150\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeb74c0 elementor-widget elementor-widget-heading\" data-id=\"eeb74c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evidenzbasierte Einblicke in Kognition. Implizite Verarbeitung sichtbar machen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340196f elementor-widget elementor-widget-text-editor\" data-id=\"340196f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Biometrische Verfahren liefern physiologische Indikatoren f\u00fcr Aufmerksamkeit, Aktivierung und Verarbeitungstiefe \u2013 als empirische Grundlage f\u00fcr belastbare Entscheidungen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43837dd elementor-mobile_extra-align-justify elementor-widget-mobile_extra__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"43837dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/megasandboxs.com\/EMPYRICA\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lab-Anfrage<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-deb70f7\" data-id=\"deb70f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Psychophysiological Research Experimentelle Messung kognitiver Informationsverarbeitung als Grundlage evidenzbasierter Entscheidungen Das Konzept Experimentelle Messung kognitiver Informationsverarbeitung als Grundlage evidenzbasierter Entscheidungen Viele Entscheidungen im Marketing und in der Mediaplanung basieren auf Annahmen dar\u00fcber, wie Menschen Inhalte wahrnehmen, verarbeiten und bewerten. Klassische Befragungen, KPIs oder Verhaltensdaten liefern hierf\u00fcr jedoch nur indirekte Hinweise. Was fehlt, sind belastbare Messungen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-321","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/pages\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":130,"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/pages\/321\/revisions"}],"predecessor-version":[{"id":1486,"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/pages\/321\/revisions\/1486"}],"wp:attachment":[{"href":"https:\/\/megasandboxs.com\/EMPYRICA\/wp-json\/wp\/v2\/media?parent=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}